Alicia joined Roseberys full time in 2024 as an Assistant in the Marketing and PR department and was subsequently promoted to Press Officer. She drives day-to-day press office activity and aims to connect the business with its audiences through strategic media liaison and relationship development. 

Previously, she was a Senior Account Executive at a PR and communications firm for two and a half years, working across multiple accounts in the sport and lifestyle sectors, gaining sustained coverage for clients. Alicia is an experienced freelance copywriter who has worked with international publications and brands, including Vanity Fair, Tatler, Chelsea F.C., Tagwalk and BOAT International. 

She holds a distinction in her MA in History and Philosophy of Art from the University of Kent. Her course was based in Paris, where she wrote her thesis: Le Rêve Fixé: Decadence, Dreams and Metaphysics in the Works of Gustave Moreau. She has a keen interest in French fin de siècle visual culture, 19th century decorative arts and European Symbolism.